August Alsina is an American singer and songwriter best known for his breakout single “I Luv This Shit.” Blending elements of R&B, hip-hop, and soul, Alsina has carved out a distinct voice in contemporary music.
August Anthony Alsina Jr. was born on September 3, 1992, in New Orleans, Louisiana. He was raised in a challenging environment shaped by the struggles of addiction within his family—both his father and stepfather battled alcoholism and drug dependency. At the age of 18, Alsina suffered the tragic loss of his brother, Melvin LaBranch III, who was fatally shot in New Orleans, not in a street accident as often misreported.
Despite having no musical roots in his family, Alsina was drawn to music from a young age. He has cited Lauryn Hill’s performance in Sister Act 2 as a defining moment that inspired him to pursue singing. The rich cultural fabric of New Orleans also influenced his musical aspirations. During his teenage years, economic hardship led him to briefly engage in street activity alongside his brother in an effort to help support his family.
Alsina’s music career gained momentum in 2012 with the release of his debut mixtape, The Product. The project attracted significant attention and laid the groundwork for what would follow. He achieved mainstream success with the single “I Luv This Shit,” featuring Trinidad James. The track performed well commercially and earned him accolades, including a BET Award for Best New Artist in 2014.
Capitalizing on this success, Alsina subsequently signed a record deal with Def Jam Recordings. A follow-up mixtape, The Product 2, was released shortly thereafter, further solidifying his presence in the R&B scene.
| Birth Date: | 3 Sep, 1992 |
| Age: | 28 yrs |
| Occupations: | Singer-songwriter Singer Songwriter Rapper |
| Citizenship: | United States of America |
| Birth Place: | New Orleans |
| Gender: | Male |
| Description: | American singer, rapper and songwriter from Louisiana |
| Net Worth 2021: | 4 million |