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Grant Cardone

Grant Cardone is a prominent American author, public speaker, entrepreneur, and financial expert, best known for his bestselling book The 10X Rule.

Related Biography: Nathalie Asselin

Early Life and Education

Grant Cardone was born on March 21, 1958, in Lake Charles, Louisiana. His parents were Curtis Louis Cardone and Concetta Neil Cardone. He attended LaGrange High School in his hometown and later enrolled at McNeese State University, where he earned a Bachelor's Degree in Accounting. In recognition of his professional accomplishments, he was honored with the McNeese State University Distinguished Alumnus Award in 2010.

Career Achievements and Financial Enterprises

Cardone has built a diverse career as a sales trainer, motivational speaker, and real estate investor. He advocates for business growth by identifying overlooked opportunities and optimizing sales strategies. He has worked with both small businesses and major corporations such as Google, Sprint, Aflac, Toyota, General Motors, and Ford. His direct and pragmatic approach to selling has positioned him as a highly sought-after consultant and trainer.

One significant milestone in his career was leading Freedom Motorsports Group Inc., a company that sponsored NASCAR events. During this time, he was also affiliated with the Church of Scientology and used various platforms to promote Dianetics and Scientology-related ventures.

Cardone emphasizes the importance of personal responsibility, ambition, and rejecting limiting beliefs often associated with the middle class. These principles are core themes in his programs and public speeches and have made him a frequent media commentator on business, leadership, and economic topics.

Media Presence and Publications

Grant Cardone has produced and appeared in a number of web and television programs, including Grant Cardone TV: Whatever it Takes, Cardone Zone, Power Players, Young Hustlers, The G&E Show, Confessions of an Entrepreneur, Real Estate Investing, Network Marketing Moguls, and Ask the Pro.

As an author, Cardone has written several popular business and sales books, including The Closer's Survival Guide, The 10X Rule, Sell or Be Sold, and The Millionaire Booklet. He also partnered with Atlas Media Corp to develop a reality TV series for the National Geographic Channel called Turnaround King.

Cardone has built a real estate portfolio estimated at approximately $350 million and is the founder of businesses such as Cardone Enterprises, The Cardone Group, and Cardone Acquisitions. His online sales training platform, Cardone University, serves millions of users and is designed to improve individual and corporate sales performance.

Recognition and Influence

In 2017, Forbes named Grant Cardone one of the “Top 25 Marketing Influencers to Watch.” He continues to be a significant influence in the world of entrepreneurship and sales training, with a global online audience and a strong personal brand centered around high performance and business growth.

Personal Life and Family

Grant Cardone married actress Elena Lyons on July 4, 2004. The couple has two daughters, Scarlett Cardone and Sabrina Cardone. Together, they frequently share family insights and collaborative ventures through their media platforms.


Quick Facts
Net Worth 2021: 300 million
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Last Modified: Aug 12 2025
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