Michael Ballard is best known as the founder and owner of Full Throttle Saloon, widely recognized as the largest biker bar in the United States. Located in Sturgis, South Dakota, the saloon was established in 1999 and is co-managed with his business partner, musician Jesse James Dupree, and his wife, Angie Carlson. Operated primarily during the annual Sturgis Motorcycle Rally, this unique establishment is open for just 10 days each year but has built a lasting reputation within the biker community. Ballard’s passion for motorcycles and entertainment has helped transform Full Throttle Saloon into a landmark destination, drawing thousands of motorcycle enthusiasts from across the country.
Like many successful entrepreneurs, Michael Ballard faced early challenges in launching his business. He purchased a 30-acre property in South Dakota, where he built the Full Throttle Saloon based on his own vision of a biker-centric entertainment space. Over the years, Ballard strategically evolved the business by adapting to market trends, organizing high-profile biker events, and enhancing the venue’s infrastructure to attract a growing customer base. His efforts were recognized in 2015 when he was featured on a list of notable business leaders. Full Throttle Saloon now thrives as more than just a bar—it’s an annual experience that blends music, biker culture, and nightlife.
One of Ballard’s key innovations was creating an inclusive environment where motorcycle enthusiasts of all ages could gather. At Full Throttle Saloon, age is no barrier—attendees ranging from their 20s to their 50s and beyond often enjoy the social atmosphere side by side. This community-focused approach initially drew criticism, with some business pundits questioning its viability. However, Ballard maintained his vision and was ultimately proven correct as the saloon gained loyal support and widespread popularity. His commitment to authenticity and community helped solidify the bar’s standing in the biker world.
In 2012, Michael Ballard married Angie Carlson, a prominent presence at Full Throttle Saloon and an influential figure in the brand’s marketing operations. Despite a noticeable age difference, the couple shares a strong personal and professional partnership. They have a daughter, Emillie Grace Lynn. While rumors of a prenuptial agreement have circulated, both Ballard and Carlson have spoken positively about their relationship. Carlson, known for her dynamic personality and high visibility at the saloon, plays an integral role in the business’s marketing and outreach efforts. Together, Michael and Angie have accumulated a joint net worth estimated at around $10 million, with both holding equal shares.
Michael Ballard rose to national prominence through the reality television series "Full Throttle Saloon," which aired on TruTV. The show chronicled operations at the bar during the Sturgis Motorcycle Rally and ran for five seasons. The third season proved to be the most successful, drawing significant national attention. Each episode, featuring Ballard, Angie Carlson, Jesse James Dupree, and other staff, reached an average of 1.5 million viewers in the U.S. The show played a major role in expanding the Full Throttle Saloon brand and boosting Ballard's profile outside of biker circles.
Michael Ballard has built a life and career centered around his passion for motorcycles, business, and entertainment. Now in his 50s, he remains deeply involved in the operation and planning of each annual Full Throttle Saloon event. His dedication to the biker community and entrepreneurial determination have helped him create a space where enthusiasts can celebrate their lifestyle year after year. Ballard continues to embody the spirit of the modern biker entrepreneur.
| Net Worth 2021: | 7 million |
