Sofia Jamora is a prominent American fashion model, social media influencer, Instagram star, TikToker, YouTuber, and businesswoman based in Calabasas, California. She rose to fame through her modeling work, particularly for popular swimwear and fashion brands such as Frankie’s Bikinis and LovePiper. Her strong presence on social media has also been a driving force in her professional success.
Born on May 6, 1997, Sofia Jamora is of Pacific Islander descent and was raised in Calabasas, California. Though she keeps her personal life private, she has mentioned in interviews that she developed a passion for swimwear from an early age during beach outings. Her interest in fashion eventually led to a serendipitous encounter at a trunk show, where she was scouted by the co-founder of Frankie's Bikinis, marking the beginning of her modeling career.
After accepting the offer, she began appearing in photo shoots and promotional campaigns for Frankie’s Bikinis. Around the same time, she started posting modeling photos on Instagram. Her account quickly gained popularity, establishing her as one of the platform’s fastest-growing influencers in 2014.
Sofia’s breakthrough in the modeling industry began with campaigns for Frankie Bikinis and LovePiper. Her rising profile led to collaborations with additional fashion brands such as Bikini Luxe, Forever 21, and bikini.com. These partnerships helped solidify her reputation in the swimwear and fashion modeling sector.
In June 2015, she featured in the ValfreXLolli campaign promoting Valfre’s swimwear collection in collaboration with Lolli. This further elevated her following online. She also participated in the "Welcome to Miami" campaign, working alongside model Naressa Valdez. Sofia later signed with Next Models and then with Freedom Models, expanding her opportunities within the fashion world.
Her visibility grew beyond modeling when she appeared in two of Zayn Malik’s music videos: “Let Me” and “Entertainer.” Her appearance alongside the singer in a romantic storyline brought her additional recognition.
Sofia Jamora gained prominence by leveraging social media platforms, particularly Instagram, where she began posting in 2014. This digital presence has become a cornerstone of her brand, allowing her to collaborate with numerous lifestyle and fashion labels. She has also ventured into TikTok and YouTube, where she shares content related to fashion, beauty, and lifestyle.
In addition to modeling, Sofia played a promotional role in campaigns like Valfre x Lolli and was involved in marketing for major brands such as Forever 21. Although not the founder of Valfre or its product lines, she was instrumental as the face of several collections.
Sofia Jamora reportedly began dating professional basketball player Jaxson Hayes in 2020. The couple confirmed their relationship publicly in February 2021 and have made several public appearances together. They have shared multiple photos on social media, giving fans a glimpse into their relationship.
Prior to her relationship with Hayes, Sofia was linked to Instagram personality Spencer Mow. Though details about the duration and conclusion of their relationship remain private, their pairing was publicly acknowledged through social media posts. Her current relationship status is not clearly known.
A claim circulated in 2020 alleging that Sofia was involved in a cheating scandal related to NBA player LeBron James; however, there is no verified evidence to support the allegation, and it remains speculative information without reliable sourcing.
During the 2017 Frankies Bikinis show at Miami Swim Week, Sofia experienced a minor wardrobe malfunction while walking the runway in a one-piece bathing suit. Demonstrating grace under pressure, she made a quick adjustment and continued with her walk, even smiling and blowing kisses to the audience. The moment was picked up by media outlets, including Mail Online, and praised for her professional poise.
Sofia Jamora has built a lucrative career through modeling, brand endorsements, and her strong social media influence. She collaborates with numerous well-known fashion labels and uses her platforms to generate income through sponsorships and promotional deals. Her estimated net worth ranges between $1 million and $3 million. She currently resides in Los Angeles, California, where she enjoys a lifestyle reflective of her successful career in fashion and digital media.
