During high school, he frequented local hip-hop radio station WHTD, where he participated in weekly rap battles. His big break came in 2005 when Kanye West visited the station for an interview. Seizing the opportunity, Big Sean performed a freestyle for West and handed him a demo tape. Two years later, in 2007, he signed a deal with West’s label GOOD Music, followed by a contract with Def Jam Recordings in 2008.

Rise to Fame and Musical Career

Big Sean began building a fanbase in 2007 by independently releasing mixtapes online. He garnered attention and credibility in the hip-hop scene, setting the stage for mainstream success. His debut studio album, Finally Famous, was released in 2011 and was well-received, showcasing his lyrical talent and charismatic style. His second album, Hall of Fame, followed in 2013 and solidified his status as a prominent hip-hop artist in America.

Throughout his career, Big Sean has been known for his perseverance and consistent output, frequently noted for blending introspective content with commercial appeal.

Fashion and Endorsements

In addition to music, Big Sean has established himself as a fashion influencer. In 2008, he was featured in The Source magazine's Style Section, where he discussed his fashion sense and clothing preferences. He has represented brands like 10.Deep, BAPE, and Billionaire Boys Club, posing for their lookbooks and public campaigns. He is also a frequent wearer and promoter of TISA hats and apparel, alongside artists like Tyga and Chris Brown.

Big Sean signed an endorsement deal with Adidas, releasing his own "Detroit Player" line of sneakers. He is also known for following the Rosewood clothing style, further tying his image to fashion-forward culture.